This was a fleet project with three vehicles, three very different shapes, and one brief. A deep black base with vibrant pink, blue, and green accents running across all of them as a cohesive digital print livery. The vehicles were a BYD Seal, a Mercedes Benz GLC, and an Iveco Daily van. Each one required its own approach, but the finished result needed to read as a single, consistent identity across the fleet.
Digital Print Across Three Different Vehicles
The challenge with a multi-vehicle fleet project is maintaining consistency across shapes that have nothing in common. The BYD Seal is a low, sleek saloon. The Mercedes GLC is a tall, upright SUV. The Iveco Daily is a commercial panel van with flat surfaces and sharp corners. Getting the same livery to work convincingly across all three requires careful design preparation and precise installation on each one.
Digital print makes this achievable in a way that cut vinyl cannot. The complex colour gradients and the way the accent colours interact with the black base would be impossible to replicate with traditional methods. Every panel was printed and installed to maintain the design intent across each vehicle in the fleet.
Why the Black Base Works So Well
A deep black foundation gives the vibrant accent colours something to push against. The pinks, blues, and greens read far more intensely against black than they would against white or silver, which means the fleet has genuine presence on the road without needing to shout. The contrast does the work. Each vehicle commands attention from a distance and rewards a closer look with the quality of the print and the precision of the installation.
Fleet Branding That Works Every Day
These vehicles are out on the road every day. The livery needs to hold up to that, which means the materials and the installation both have to be right. We use premium grade print vinyl built for commercial use, and every edge is finished to a standard that withstands regular washing and the general demands of daily operation. A fleet wrap that starts to lift or fade after six months is not worth having, so we do not cut corners on the materials or the process.
The Finished Result
Three very different vehicles, one strong identity. The completed fleet reads consistently whether the vehicles are together or spread across Birmingham individually. If you have a fleet that needs a visual identity or a single vehicle that needs branding, get in touch with our team in Birmingham and we can talk through what is possible.
